About Us
Our story
Jewellery
Chosen with
Intention
Amis & Ash · Est. London
Where it began
Born from a love of
quiet luxury
Amis & Ash started with a single conviction: that the best jewellery doesn't announce itself — it simply belongs. Founded by someone who spent years searching for pieces that felt both elevated and effortless, the brand exists because that edit didn't yet exist in one place.
The name says it all. Amis — friends, intimacy, the people you dress for and with. Ash — the refined, understated cool that makes a look feel genuinely your own. Together, they reflect the spirit of every piece we carry: warm yet considered, personal yet polished.
We are not a fast-fashion accessory shop. We are a curated destination for women who know exactly what they want — and are willing to wait for it.
We don't chase trends. We chase pieces that will still feel right ten years from now — because real style has no expiry date.
— Founder, Amis & Ash
What we stand for
Rigorous Curation
Every single piece earns its place. We review hundreds of designs and select only those that meet our standard for material quality, craftsmanship, and longevity of style. If we wouldn't wear it ourselves, it doesn't make the cut.
Considered Sourcing
We work with independent designers and small-batch makers whose values align with ours. We ask the questions that matter — about origins, processes, and people — because beautiful things should be made beautifully.
Lasting Value
Luxury shouldn't be disposable. We price honestly, invest in packaging with purpose, and stand behind every piece we sell. Our relationship with you doesn't end at checkout.
The edit
How we
choose what
you'll love
Our curation process is deliberate and unhurried. We spend time with each piece — wearing it, styling it, questioning it — before it ever reaches you. We look for the details that elevate: the weight of a hoop, the precision of a clasp, the way a stone catches light.
- Pieces tested for wear, comfort, and longevity before listing
- Material integrity checked — tarnish resistance, hypoallergenic metals, ethical stones
- Styling versatility: from morning coffee to evening event
- A design story — every piece should have a reason to exist
- Limited quantities to preserve the feeling of discovery
Our promise to you
Jewellery that
feels like you
We know you have choices. You could shop anywhere. We're grateful you're here — and we take that seriously. Every order is packed with care, every question answered with honesty, and every piece chosen with the knowledge that it's going to live in someone's real life.
Amis & Ash is for women who appreciate the edit — who'd rather have five perfect pieces than fifty forgettable ones. If that's you, you're exactly where you should be.
Explore the Collection